Hi, I’m Jennifer Walker – a graphic designer and marketing professional with a passion for purposeful design.

I’ve been working in the world of visual communication for 25 plus years, creating everything from custom logos and full branding packages to large-scale publications, marketing campaigns, and digital content. Whether I’m designing for a local startup, a university, or a corporate team, I love helping clients tell their story through thoughtful, strategic visuals.

By day, I serve as Director of Marketing at Southern Wesleyan University, where I lead a creative team and oversee campus-wide marketing initiatives—from video and email campaigns to web redesigns and brand development. On the side, I’ve built a freelance design business where I collaborate with clients across industries like real estate, education, retail, restaurants, churches, and more.

I believe good design should be clear, impactful, and authentic, and also meet the needs of what the client has in mind. I bring a collaborative spirit, an eye for detail, and a deep love for helping brands connect with their audience in meaningful ways.

I’m based in Upstate South Carolina and enjoy a mix of fun hobbies. I run a small side business making custom, laser-engraved Christmas ornaments, which I sell at local craft shows during the holiday season. I also love reading, baking sourdough, volunteering at our church, and spending time with my family. My husband Jeff and our daughters, Sam and Alex, are my biggest supporters—they’re always up for a brainstorming session, a design critique, or helping out at a show.

Let’s connect on your next project and create something great together.